New Michelin Guide Great Britain & Ireland 2008

Stoke-on-Trent – 23 January 2008 – The Michelin Guide Great Britain & Ireland 2008 is launched on Friday 25 January
priced at £15.99 (€23.20 in Ireland).

This year’s guide includes 15 new one star restaurants. Making-up the list of ‘Rising Stars’ for 2008 are five establishments
tipped for one star and three that are tipped for two stars. There are also 33 new Bib Gourmand establishments, offering
‘good food at moderate prices’ – three courses for less than £28 (€40 in Ireland).

Derek Bulmer, the Editor, says: “Informal dining, greater use of locally  grown produce and seasonality are the trends
evident in this year’s guide. Customers are demanding more information about food provenance and sustainability, and
chefs are responding by rediscovering local ingredients. “

There has also been a swing away from ‘fusion’ cooking and back to more European based cooking. “We have also seen
more competitive pricing which is why we have awarded so many Bib Gourmands this year.” Derek Bulmer says “Culinary
diversity has long been the UK’s strength and now there’s an even wider choice, thanks to greater informality and lower
prices”.

The format of the Michelin Guide means that it offers readers an unrivalled selection of hotels and restaurants to suit all
pockets, in a compact sized book. The 2008 Guide has 4,567 entries, and of those, 2,748 are hotels and guesthouses
and 1,819 are restaurants and pubs; all regularly and anonymously inspected by Michelin’s own team of professional
inspectors.

At the same time, the Michelin Guide London 2008 is also launched, priced at £9.99 (€14.50 in Ireland). This new-look
guide was introduced in 2007 and forms part of our collection of City guides, from New York to Tokyo. It features two
entries per page for non-starred establishments and one entry per page for starred eateries.