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Michelin 2007 - Plans for Consolidation and Significant Expansion (24/01/2007)
The Michelin Guide is constantly developing, evolving and modernizing, with the goal of always more fully satisfying
readers’ expectations.
In November 2005, the Michelin Guide crossed the Atlantic for the first time with the publication of the Michelin Guide New
York City 2006. The second edition of this Guide, updated for 2007, was released in October 2006. It contains nearly 530
restaurants and 50 hotels.
One new addition this year is the first Michelin Guide San Francisco, Bay Area & Wine Country, introduced in early October
2006. It covers San Francisco, Oakland, San Jose and Berkeley, as well as the neighboring Napa and Sonoma valleys with
their vineyards.
Using the same format as the New York City Guide (two establishments per page, lengthy, detailed comments, a list of
typical dishes for “starred” restaurants, photographs of the interior, etc.), the new Guide includes a selection of some 350
restaurants and 60 hotels in all price and comfort categories.
After the East Coast with New York and the West Coast with San Francisco, what will the Michelin Guide’s next stop be?
The Pacific Northwest with Seattle or the South and Miami? The answer will be forthcoming within the next few months.
However, one thing is sure. In the years ahead, the Michelin Guide will continue to develop in the United States.
And turning to the Far East, the Michelin Guide obviously has projects in Asia as well. Studies are underway to determine
the first destination, with Shanghai, Beijing, Hong Kong and Tokyo among the candidates. Another question under
consideration is whether to use city guides, as in the United States, or country guides. All of these possibilities and
proposals are being carefully examined by the Michelin Guide teams.
From the little 400-page “Red Guide” introduced by the brothers André and Edouard Michelin in 1900…to the latest addition
to the collection, the Michelin Guide San Francisco, Bay Area & Wine Country 2007, released in October 2006 with an
introduction written by Group Managing Partner Michel Rollier…via the New York City Guide, the first edition of which was
published in November 2005, under the leadership of Edouard Michelin, who launched the Guide’s development in the
United States…a lot of ground has been covered. And there’s still a long way to go. The road ahead is long and future
projects are numerous.
The Michelin Guide is constantly developing, evolving and modernizing, with the goal of always more fully satisfying
readers’ expectations.
In November 2005, the Michelin Guide crossed the Atlantic for the first time with the publication of the Michelin Guide New
York City 2006. The second edition of this Guide, updated for 2007, was released in October 2006. It contains nearly 530
restaurants and 50 hotels.
One new addition this year is the first Michelin Guide San Francisco, Bay Area & Wine Country, introduced in early October
2006. It covers San Francisco, Oakland, San Jose and Berkeley, as well as the neighboring Napa and Sonoma valleys with
their vineyards.
Using the same format as the New York City Guide (two establishments per page, lengthy, detailed comments, a list of
typical dishes for “starred” restaurants, photographs of the interior, etc.), the new Guide includes a selection of some 350
restaurants and 60 hotels in all price and comfort categories.
After the East Coast with New York and the West Coast with San Francisco, what will the Michelin Guide’s next stop be?
The Pacific Northwest with Seattle or the South and Miami? The answer will be forthcoming within the next few months.
However, one thing is sure. In the years ahead, the Michelin Guide will continue to develop in the United States.
And turning to the Far East, the Michelin Guide obviously has projects in Asia as well. Studies are underway to determine
the first destination, with Shanghai, Beijing, Hong Kong and Tokyo among the candidates. Another question under
consideration is whether to use city guides, as in the United States, or country guides. All of these possibilities and
proposals are being carefully examined by the Michelin Guide teams.
From the little 400-page “Red Guide” introduced by the brothers André and Edouard Michelin in 1900…to the latest addition
to the collection, the Michelin Guide San Francisco, Bay Area & Wine Country 2007, released in October 2006 with an
introduction written by Group Managing Partner Michel Rollier…via the New York City Guide, the first edition of which was
published in November 2005, under the leadership of Edouard Michelin, who launched the Guide’s development in the
United States…a lot of ground has been covered. And there’s still a long way to go. The road ahead is long and future
projects are numerous.
Benchmark Dates in US Michelin Development
November 2005: Launch of the first Michelin Guide New York City.
Early October 2006: Launch of the first Michelin Guide San Francisco, Bay Area & Wine Country with a selection of more
than 350 restaurants and 60 hotels in San Francisco, Oakland, San Jose and Berkeley, as well as in the neighboring
vineyard regions of Napa and Sonoma.
Late October 2006: Launch of the second edition of the Michelin Guide New York City, with nearly 530 restaurants in
Manhattan, the Bronx, Queens, Staten Island and Brooklyn, and 50 hotels in Manhattan. Also included is the “Coming Soon”
list of restaurants not ready to open when the Guide was printed.
The Michelin Guide has now crossed the Atlantic for the first time and is constantly developing. The goal for the coming
years is to cover the major American cities.
The format of the Michelin Guide New York City 2007 and the Michelin Guide San Francisco, Bay Area & Wine Country 2007
differs from the one used for European Guides, with two establishments per page, and longer, more detailed comments.
One, two and three-star restaurants are presented on a double-page spread with lists of typical dishes and photographs of
the interior. Hotels awarded one or more pavilions receive a full page each with detailed comments and a photograph of the
establishment.
The Michelin Guide New York City 2007 and the Michelin Guide San Francisco, Bay Area & Wine Country 2007 also feature
a listing of restaurants by type of cuisine (American, Asian, Spanish, French, etc.) in the introductory pages, as well as lists
of restaurants that offer meals for less than $25 dollars, serve brunch or are open late. Another useful piece of information:
restaurant opening and closing times.
The 2007 edition of the two Guides includes an important new feature: a selection of Bib Gourmand restaurants. The Bib
Gourmand symbol identifies restaurants offering high-quality food and good value for the money, with meals comprising
two dishes and a glass of wine or a dessert for less than $40 in the New York City Guide and less than $35 in the San
Francisco, Bay Area & Wine Country Guide.
November 2005: Launch of the first Michelin Guide New York City.
Early October 2006: Launch of the first Michelin Guide San Francisco, Bay Area & Wine Country with a selection of more
than 350 restaurants and 60 hotels in San Francisco, Oakland, San Jose and Berkeley, as well as in the neighboring
vineyard regions of Napa and Sonoma.
Late October 2006: Launch of the second edition of the Michelin Guide New York City, with nearly 530 restaurants in
Manhattan, the Bronx, Queens, Staten Island and Brooklyn, and 50 hotels in Manhattan. Also included is the “Coming Soon”
list of restaurants not ready to open when the Guide was printed.
The Michelin Guide has now crossed the Atlantic for the first time and is constantly developing. The goal for the coming
years is to cover the major American cities.
The format of the Michelin Guide New York City 2007 and the Michelin Guide San Francisco, Bay Area & Wine Country 2007
differs from the one used for European Guides, with two establishments per page, and longer, more detailed comments.
One, two and three-star restaurants are presented on a double-page spread with lists of typical dishes and photographs of
the interior. Hotels awarded one or more pavilions receive a full page each with detailed comments and a photograph of the
establishment.
The Michelin Guide New York City 2007 and the Michelin Guide San Francisco, Bay Area & Wine Country 2007 also feature
a listing of restaurants by type of cuisine (American, Asian, Spanish, French, etc.) in the introductory pages, as well as lists
of restaurants that offer meals for less than $25 dollars, serve brunch or are open late. Another useful piece of information:
restaurant opening and closing times.
The 2007 edition of the two Guides includes an important new feature: a selection of Bib Gourmand restaurants. The Bib
Gourmand symbol identifies restaurants offering high-quality food and good value for the money, with meals comprising
two dishes and a glass of wine or a dessert for less than $40 in the New York City Guide and less than $35 in the San
Francisco, Bay Area & Wine Country Guide.
